Tuesday, April 12, 2011

NBC Universal, Microsoft strike ad alliance - Los Angeles Business from bizjournals:

http://workguru.wordpress.com/2011/04/07/installation-of-sliding-doors/
Terms of the deal were not Admira analyzes demographic data on viewers to generat e more targeted TV ads and also adds automationn to thebuying process. The two companies testedd the system, using Admira with the NBC Locakl Media group in March to buy and sell local televisioh ads inLos Angeles. "Our initiapl test of the systemin L.A. is off to a great Admira provides us with the potential to help attract an entirelyy new segment of advertisers to the local particularly small and midsize businesses that mighr not otherwise be able to buy locaol televisionstation advertising, which is a huge leap Frank Comerford, president of platfor m development and commercial operations for NBC Local Media, said in a The full partnership is set to begin in the The two giants are more known through their link through MSNBC.

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