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According to the new Facebook userslogged 13.9 billion minutes on the site in making it the most popular social networkinv site on the Web. was the second most populatr social networking site with about 5 billion minutes spenrt loggedin April. Twitter logged roughly 300 milliobn minutes, and LinkedIn about 202 million. According to the Nielsem study, total minutes spent on social networking sites has increasec 83percent year-over-year. Twitter had far-and-away the fastest growt h over the pastyear -- with abouty 37-times more minutes spent on the site in Apri 2009, compared to April of last Facebook also posted rapid growth, with a seven-fol increase over last year.
“We have seen some majorf growth in Facebook during the past and a subsequent declinein MySpace. Twitter has come on the scende in an explosive way perhaps changing the outlook for theentirse space,” said Jon Gibs, Nielsen vice president, onlines media and agency insights. “The one thinvg that is clear about social networking is that regardleses of how fast a site is growinyg or how bigit is, it can quicklhy fall out of favor with While Facebook has become the top dog in the socialo networking space, MySpace is the leader in onlinew video. With 121 million video MySpace.com was the No.
1 sociall networking destination when ranked by streams and tota l minutes spentviewing video. MySpace visitors spen 384 million minutes viewing video onthe site, with an averagr of 38.8 minutes per viewer. In Facebook visitors spent only 114 million minuteas viewing videoin April, with an average of 11.2 minute s per video viewer. The Nielsen Co. is a globap information and media company specializing inconsumer information, television and other media measurement.
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