UGA inks blockbuster media deal - San Francisco Business Times:

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million media rights and marketing deal that puts Georgi in the upper echelo ofcollege contracts. The new deal, worth $11.67 million annually, would be the most lucrativr annual rights agreement incollege football, accordinh to data from Street & Smith’s SportsBusiness a sister publication of Atlantaa Business Chronicle. The deal tops the $11 milliojn annual deal recently reachedwith . The totalp payout would rank No. 5 in the above every Southeastern Conference institution exceptthe . The deal will help Georgias stay at amongthe .
The Bulldogs generated the second-highestg revenue in college football and ranked in the top 15 overalpl in sports incomein 2007-2008, according to a report June 15 in SportsBusinesa Journal. Georgia’s previous deal was worth between $8.2 milliomn and $8.3 million annually, according to SportsBusiness "We are extremely pleased to partnert with ISP Sports to delive r Georgia Bulldog programming to the Bulldof Nationand beyond," UGA Athleticx Director Damon Evans said in a statement.
"This agreemeng will provide the infrastructure to deliver our content and messagee through various mediums that will continu e to make the University of Georgia a leader inintercollegiatr athletics." The deal also appearzs to be the largest for Winston-Salem, N.C.-basedx ISP, according to the SportsBusiness "We are elated to extend our relationshiop with an outstanding university and one of America's trult elite athletic programs," said Ben ISP chairman and CEO, in a "We have enjoyed an excellent relationshio with Damon and his remarkablr team of administrators and coaches and look forwared to an even greated partnership in the years to come.
We appreciatre the university's confidence in ISP and are committedc to providing the Bulldog Nation with the finestin programming, corporats marketing, sales and ISP is the current manager of the sponsorship and marketing rights. Under the new ISP adds radio broadcastingand coaches’ television show rights. and its WSB-AjM 750 affiliate previously heldthosre properties. The radio station has broadcast gamesesince 1939, and held the radio network and show rights since 1995. In a separatw deal with Cox Radio, WSB will remai n the Bulldogs’ flagship station for the nexteight years.
"I’m especiallyg pleased that WSB News/Talk 750 will continue to be ourflagshi station," Evans said. "We have a long historyy and tradition with WSB whicj is one ofthe country’zs premier radio stations. That relationship will continue providing the very best coverager for Georgiasports teams."