Marketing, ad firms share space, skills - Dayton Business Journal:

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The owners of the firms — , and LLC represent decades of advertising experience and operate out of the formere barn at S66 W14523Janesville Road, Muskego. While all threre serve their own cadre of they also collaborate with each othef usingdifferent skills. Dan Buttery, 39, owne r and president of HVT Marketinyg Corp., moved into the space in September but has spent most of his time atthe , wherwe he helped promote both the Body Worldws exhibit from February to June 2008 and the Titanicv exhibit, which opened in fall 2008 and closecd at the end of May. HVT, which Buttergy started in 2004, began afterf he was forced into retirement fromthe U.S.
Army Reserved after suffering a back injury whilr on dutyin Iraq. Buttery said he has workefd with more than 350 clientsd and experienced an averagd of 20 percent annual growth in salesasince 2004, with 2009 sales approaching $100,000. Mary director of marketing and communications at the MilwaukesePublic Museum, said Buttery’s work helpede the museum surpass attendance goals for both exhibits. “ attribute (record attendance) in part to (Buttery’s) effortw from planning and assisting the she said.
“He is very organized and very Moving to therenovated barn, where he collaborate with the other firms, has made Buttery’s firm more “It addresses flexibility in pricing where the client is stilll getting a premium service from all of us who are senio r level professionals, but you only pay for it when you need he said. Scott Lynch, 42, president of Arsenal Advertising Inc., said he and partner Steve 37, moved into the space in September 2008 after leaving corporate advertisinv jobs to strike out ontheird own.
“We saw an opportunity to creatr a business that could be a littlee bit more nimble and provide clients withbettee value,” said Lynch, former vice president and creative directoe at , formerly known as Lynch, along with former senior art director at Nonbox, started theid company in June 2008 and since that time have securede 14 clients, including the , Milwaukee, and , First year annual capitalized billings are estimated to top The 2,400-square-foot barn was purchased in 2006 by Scotrt Conklin, 45, and Jay Harris, 46, partners at Hac Job Imagr Crafting LLC, which they foundec in 2004.
Hac Job, which provides imagingv utilizing Photoshop and3D technology, takes up abouty two-thirds of the first floor of the barn, and includesd work stations that are fitted onto wheels which can be easilhy moved to increase studio space when needed. With 50 clientsx nationwide and annual saleszapproaching $400,000, Conklin and Harris have used the talents of Lynch as well as “They help us and we help It’s been great,” Conklin said. All three firmes have been tapped to work on a project for MRZ Promotionsz inPort Washington.
Patrick Baudhuin, vice president of marketinv and promotionsfor MRZ, said HVT has providefd pricing and market research for a new digital billboarxd that will be installed inside taxi cabs. Baudhuin said once the product is Arsenal and possibly Hac Job would then provide the creative work forthe advertisements.