Permission Network is helping companies connect with clients - South Florida Business Journal:

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“This is a very good time to be a Apply theright forensics, build conversationm and measure everything you do and you’lll disrupt your competition as the economic recovery takezs hold.” Weinkrantz, along with marketing professionals Steve Patti and Ryan Kelly, have joined forces and formed a consultinvg alliance called The Permission Network. The alliance helps companies improve theirmarketing techniques, including the incorporationn of social media and offers an analytics component that harnesses feedback to show what’s working — and what’s not. “Today’ws CMO (chief marketing officer) is more scrutinizeds than ever.
They’re accountable to the bottom says Permission Network partnerSteve Patti, “There is a need for bettetr strategy ... to connect with the customer.” He adds that thesed days, monitoring and influencing your brane reputation is easierthan ever. “There’x no room for guessing, or for Patti says. The brand isn’t what marketers say it is. It’s what the customer says it is.” As the alliance provides its clients with the tools necessary toconduct “permission marketing.
” Patti explain s that under such a companies engage in “conversation” directly with the consumer throughg interactive techniques, including socialo networking. When it comews to analyzing the results, enter Ryan Kelly. As a respected analyticw expert, Kelly emphasizes that there is no room for waster effort or guessing these days inmarketing budgets. He likens this accuracyg component of marketing to theway today’ws autos are repaired; with diagnostics, problems and solutionsa are discovered and implemented more creating efficiency. Weinkrantz points to the economty and the paradigmshift it’s createdr in the way business is done.
“I embraced this,” he says. “It createsd a need for better, smarter marketing ... and that’ws what we’re about.” Public relations professionals are traineed to sing the praisesof others, but once a they’re encouraged to sing their own praises. Recently, the San Antonipo chapter of Public Relationsz Society ofAmerica (PRSA) celebrated the 7th Annual Del Oro Awardw Program honoring the best and brightest in San Antonio’s PR universre — vetted by some of the toughest judgezs in the business: their peers.
Randy PRSA vice president of public shares that Del Oro honorees were selected and recognizedd for outstanding PR campaigns and tacticzs as well as for largerindividual “These award winners represent the very best in our Escamilla says. “Tex Taylor Lifetims Achievement Award winner Monica Faulkenbery ofNISD (Northsidre Independent School District) is the immediate past-president of San the Antonio’ds PRSA and currently leads the PR accreditatiohn process. PR Professional of the Year Fran Stephensob of SeaWorld heads a fantasticand cutting-edgde communications team ...
and Abbey Forney of Urology-San Antonio has been involved in public relations for less than five yearsa and is already recognizedr as arising star.” Escamillqa says other winners were honored in the La Platsa Community Relations Category. They included “It’s Time to SA!” by OwnUp SA; and “Consortium of Partners” and “Food 4 by the corporate communications team. In the Specialp Events and Observances Category, honorees includerd “City-Toyota Green Clean-Up Project” by the City of San Antonilo Communications and PublicAffairs Department; and the “Oblates School of Theology Capital Campaign Press led by Creative Civilization.
Additionaol La Plata Award Winnerswere “Long Campus Dedicatioh & $25 Million Gift Event” — UT Health Science Center/Jacquelymn Spruce Pfeiffer; ‘LULAC 79th Annuakl National Convention’ — Bromley Communication/Debora h Charnes Vallejo; “Texas Secretargy of State Oath of Office — Creative Civilization; and “ Presents Andreza Bocelli” — Creative Civilization. J. Creative Civilization’s new chief marketing officer, knows that despite the unpredictablr nature of thead biz, it’s stilll a great place to call home. For the past 15 he’s led strategic efforts for national brandsd suchas , , , and .
Moncada recentlt spoke at El Paso’d Advertising Federation luncheon, pumping up members of El Paso’sd advertising and marketing community and advertisinfg students atthe . “In lieu of the challengezs that exist inthe marketplace, marketers and agencies have to evolve their thinking — outside the Moncada says. He also discussed during the the effects of the economy on the advertising industryy and talked about ways in which currenrt and future professionals can adapt tothe marketplace.